Taunton's

 Premier

Retail Store

We're bringing it back to the roots

With a focus on quality selections and a community-driven retail experience, Y is the place to go so you can find your people alongside a best-in-class menu.

Quality Above All

Whether you choose to consume for fun or due to your specific lifestyle, we have something for everyone.

We work closely with vendors all over Massachusetts to bring you selections that are as real as you are.

No Nonsense

Experience simplicity at its finest. Whether that's our luxe interior atmosphere, our highly personalized customer service experience, or our seamless ordering process, Y is all about letting you have access to whatever makes you feel on top of the world at all times.

Community Driven

Our community is the heart of what we do. Without our local regulars, supporting businesses, and thriving neighborhoods, Y would not be what it is today. We actively pursue opportunities to give back to our Massachusetts communities.

"Love it here! The combination of a welcoming atmosphere, knowledgeable staff and  high-quality offerings creates an exceptional customer experience. Whether you are a seasoned user or a curious newcomer, Y  is the place to go." - Stephanie

"The store is modern, clean, and inviting. The decor is sleek and stylish, creating a comfortable and welcoming environment. The layout is well thought out, with ample space to browse without feeling crowded."          - Kristin 

"The store is modern, clean, and inviting. The decor is sleek and stylish, creating a comfortable and welcoming environment. The layout is well thought out, with ample space to browse without feeling crowded."          - Kristin 

"Love it here! The combination of a welcoming atmosphere, knowledgeable staff and  high-quality offerings creates an exceptional customer experience. Whether you are a seasoned user or a curious newcomer, Y  is the place to go." - Stephanie

"The staff at Y are incredibly knowledgeable and friendly. From the moment I walked in, I was greeted with a warm welcome. The staff took the time to understand my needs and preferences, providing personalized recommendations. Their expertise made me feel confident in my purchase decisions." - Jerome 

"The store is modern, clean, and inviting. The decor is sleek and stylish, creating a comfortable and welcoming environment. The layout is well thought out, with ample space to browse without feeling crowded."          - Kristin 

"The store is modern, clean, and inviting. The decor is sleek and stylish, creating a comfortable and welcoming environment. The layout is well thought out, with ample space to browse without feeling crowded."          - Kristin